In today’s digital marketing age, the biggest challenge many businesses face is generating a strong channel of quality leads. Your business must stay updated with new advancements in the industry to survive in competition. Along with changing technology and trends, the marketing world is active and ever-changing.
What Digital marketing statistics are you using to reach your target audience and boost lead conversions?
Lead generation is a means of finding people who’re likely to become your customers immediately or in the future. Lead generation is all about finding the right customers for your products and services. And the chances are that each of those clients will all be at different stages of the buying process when they arrive.
According to Statista, nearly 4.54 billion people were active internet users as of January 2020, comprising 59 percent of the global population. China, India and the United States are leading all other countries in terms of internet users. Tapping into this large market and occupying only a fraction of such an enormous source of customers could lead to significant profit for your business, products or services.
Digital marketing has initiated a whole new world of B2B lead generation channels for organizations and will help businesses in lead generation and deliver fast results. Lead generation is a core part of many B2B companies. The following approaches were meant to guide you in reaching your ultimate goal of increasing sales and revenues with effective ideas of lead generation through Digital Marketing. This will help you determine which techniques will work best for your business, customers, and leads.
1.Lead Generation through Search Engine Optimization (SEO)
SEO is still the primary strategy for a lead generation used by many top digital marketers. It is stated that SEO has the biggest influence on lead generation for both B2B and B2C markets. By incorporating SEO strategies in a business activity you can increase website traffic and ranking. Search Engine Optimization allows you to see how customers are interacting with your website, what information they are seeking from your business.
Experts suggested that websites landing page is a core of business where most of the sales transactions will take place.
- Over 64% of marketers actively invest in search engine optimization.
- 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority (Source)
There are several SEO techniques that you can choose from but content marketing should be your main focus in SEO.
2.Lead Generation through Content Marketing
Content marketing should be one of the first steps in lead generation. Creating the content that people are looking for and promoting content using marketing methods like Blog posts, Social Media and Email marketing will earn you more leads. Engage them by sharing more information about your products and services. This will solve your problem of the target audience and lead generation, you may even turn them into your customers.
Content creation is the most essential part of Lead Generation through Digital Marketing. It has the power to drive more traffic to your business. With the right content, you can grow your business. You need to know what the audience wants, by sharing valuable content or information about your products or services or the knowledge in your niche will help them to connect with you. By doing so converting prospects into customers and customers into buyers will solve your objective.
3.Lead Generation through Social Media
(Source: HUBSPOT )
- Globally, there are over 2.38 billion monthly active users on Facebook. (Facebook, 2019)
- CEOs on LinkedIn have an average of 930 connections
- There are 250 million active users on Pinterest.
- 71% of Instagram users are under the age of 35. (Statitsa, 2019)
- There are 369 million monthly active Twitter users as of 2018. (Statitsa, 2018)
Social media is the most effective channel for sales and lead generation. Focus on the Traffic from Social platforms like-Twitter, Facebook, Instagram, Pinterest, Snapchat. Social media has developed as a new digital marketing culture that has a strong influence on consumers’ buying behavior.
To acquire leads via social media, you must invest time and effort in creating an engaged audience so you can convert those audiences into leads.
You can run paid social ads on Facebook, Twitter, LinkedIn, Instagram, and even on Pinterest. These platforms are the best to drive traffic and acquire the leads, you have to decide which works best for your business.
4. Lead Generation Through Email Marketing
Email marketing continues to be the most important and effective way for your business to connect with customers and build lasting relationships with them. With an email marketing strategy, you’ll be able to identify the ways other businesses are using email to maximize their ROI and connect with customers.
By implementing an email marketing technique you can target specific segments of your customers’ database. It is important to adopt an email marketing strategy to reach new prospects and increase revenue from existing customers.
Email marketing can be used for both generating and maintaining leads. Leads can be generated through email or own database can also be used to generate leads by, promoting downloads, trials or demos. Besides, your database is the ultimate way to nurture your leads by providing extra content like blog posts, newsletters, discount or offers that help them through the customer journey.
5.Lead Generation through Advertising
Great advertising attracts customers, improves brand awareness, and generates revenue. Google AdWords helping businesses generate highly targeted traffic that has the most probability for lead conversion.
- 49% of people said they click on text ads. (Blue Corona, 2019)
- More than two-thirds of US digital display ad spending is programmatic. (Match Craft, 2018)
- 54% of consumers want to see more video content from a brand or business they support.
- Digital advertising spending, which includes desktops, laptops, and mobile devices, is the fastest-growing segment in advertising. (Statista, 2019)
(Source: HUBSPOT )
These are few lead generation strategies, choose the one that works best for your business and keep experimenting for getting best results. This will help you in understanding, how to effectively strategize and implement digital marketing campaigns. Your business can easily stay up to speed by incorporating the latest marketing statistics.