Top Healthcare Industry Marketing Trends for 2020

Healthcare Industry is considered as one of the leading sectors among all business sectors globally. Healthcare Industry is vast; it starts from human beings to animals. Every day it is increasing as the rate of population and diseases are increasing.

Both the public and private sectors are curious and concern in the Healthcare Industry. Accordingly, the requirements of the hospitals are more and subsequently, the manufacturing of healthcare products is more.

The major 4 types of Hospitals are General, Specialty, Government, and University or College Medical Centers.

Again there are different categories as per the service rendered, country-wise and its facilities. They are;

Long Term Care facilities

It assists and care for residents, which include residential care facilities, extended care facilities, independent living and assisted living facilities

Medical Offices Medical offices vary from offices that are privately owned by one doctor to large complexes that operate like corporations and employ many doctors or other health care, professionals

Dental Offices: Vary in size from offices that are privately owned by one or more dentists to dental clinics that employ a group of dentists.

Clinics: Health care facilities found in many types of health care.

Ex: surgical or surgicenter, urgent or emergency care, rehabilitation, specialty, outpatient, health department medical center

Optical Centers: It provides vision examinations, prescribes eyeglasses or contact lenses and checks for the presence of eye disease.

Laboratories: Performs special diagnostic tests such as blood or urine tests.

Home Health Care: Provides care in a patient’s home.

Hospice: Provides care for terminally ill persons who usually have life expectancies of 6 months or less.

Types of Healthcare Industries

Mental Health Facilities: Treats patients with mental disorders and disease.

Rehabilitation facilities: Located in hospitals, clinics and/or private centers. Provide care to help patients w/ physical or mental disabilities obtain maximum self-care and function

Industrial Health Care Centers: Occupational health clinics are found in large companies or industries. Provide care for employees of business by performing basic care.

World Health Organization (WHO): An international agency sponsored by the U.N. compiles statistics and information on the disease, publishes health information, and investigates and addresses serious health problems throughout the world.

U.S. Department of Health and Human Services (USDHHS): A national agency that deals with health problems in the U.S.

 National Institutes of Health (NIH): A division of the USDHHS, involved in research on the disease.

 Centers for disease control and prevention (CDC): Another division of the USDHHS, concerned with causes, spread and control of disease in a population.

Agency for health care policy and research (AHCPR): Federal agency established to research the quality of health care delivery and identify the standards of treatment that should be provided by health care facilities.

 Health departments: Provide specific services needed by the state or local community

Hospitals are classified into four types depending on the sources of income received. List the four (4) main types:  Private (specialty)​, Non-private, Religious​, Government

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 Four (4) services offered by medical offices: Diagnosing, Examination, Treatment, Basic laboratory testing

 Four (4) examples of services that can be provided by home health care agencies: Nursing care, Therapy, Personal care, Home-making

Tricare: For Military personnel

Residential Care Facilities: Provide basic physical and emotional care to who can no longer care for themselves

It is still not enough, further there are organizations associated with healthcare. Alongside there are Alternative medicines (Ayurveda, Homeopathy, Unani, Naturopathy, etc) Pharmaceutical, Veterinary and much more to it.

Alternative Medicines have got their specialty. Due to its No-side effect and No-pain characteristics, it is people’s favorite. Also, it is cost-effective.

The pharmaceutical branch of healthcare is increasing every hour, so much researches are happening every day. Patent law is applied now and then.

Veterinary medicines are for our animals. All pet lovers are familiar with it. The states and districts that pay Veterinarians the highest mean salary are Hawaii ($198,340), District of Columbia ($125,100), New Jersey ($124,870), New York ($122,500), and Nevada ($121,150) as per sources.

There are several homes, organizations, associations, and bodies to support Veterinary Hospitals.

The massiveness of the healthcare industry necessitates Big Data.

Big data is penetrating every sector.

Healthcare big data discusses collecting, analyzing and leveraging consumer, patient, physical, and clinical data that is too vast or complex to be understood by traditional means of data processing.

Instead, big data is often processed by machine learning algorithms and data scientists. The rise of healthcare big data comes in response to the digitization of healthcare information and the rise of value-based care, which has encouraged the industry to use data analytics to make strategic business decisions.

The challenges of healthcare data – such as size, speed, selection, and strictness – health systems need to adopt technology capable of collecting, storing, and analyzing this information to produce actionable insights.

Types of Healthcare Industries

  • Why is Big Data Important for Healthcare?

Big data has become more influential in the health sector due to three major shifts in the healthcare industry: the vast amount of data available, growing healthcare costs, and a focus on consumerism. Big data enables health systems to turn these challenges into opportunities to provide personalized patient journeys and quality care.

  • What is the Future of Big Data in Healthcare?

In the future, healthcare organizations will adopt big data in greater numbers as it becomes more crucial for success. Healthcare big data will also continue to help make marketing touchpoints smarter and more integrated. Additionally, the amount of data available will grow as wearable technology and the Internet of Things (IoT) gains popularity. Constant patient monitoring via wearable technology and the IoT will become standard and will add enormous amounts of information to big data stores. With this information, healthcare marketers can integrate a large volume of healthcare insights to find and retain patients with the highest propensity for services.

Benefits of Big Data in Healthcare

  • Create a holistic, 360-degree view of consumers, patients, and physicians.
  • Improve care personalization and efficiency with comprehensive patient profiles.
  • Identify geographic markets with a high potential for growth.
  • Inform physician relationship management efforts by tracking physician preferences, referrals, and clinical appointment data.
  • Boost healthcare marketing efforts with information about consumer, patient, and physician needs and preferences.
  • Provide straightforward identification of patterns in health outcomes, patient satisfaction, and hospital growth.
  • Optimize hospital growth by improving care efficiency, effectiveness, and personalization.

Lake Global Reach has its expanded database for the healthcare industry, like doctor’s email lists, nurse’s email lists, medical and hospital email lists and so on.



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